A shrewd businessman will not put all the eggs in one basket. Mahesh Babu the hero is following the same. After the disaster of Brahmostsavam, he has become very cautious. He has invested money in the AMB theatres in partnership with Asian Multiplex. The theatre is in Gachchbowili and Megastar Chiranjeevi also has visited the theatre.
After theatre business, Mahesh now has stepped into web series that is the digital media. He is working on a web series along with Jio entertainments of Reliance group. The idea is to produce web series with one-hour duration and will have 8 to 10 episodes.
This is a safe way of doing business. Even if a movie bombs at the box office, one can get profits in theatre business and also the web series. But all the three modes of business that Mahesh has invested in is for the entertainment sector. He has not deviated from the core sector. Directors like Puri Jagannadh and Ram Gopal Varma are also working on web series.
People believe that the youth will be glued to the digital media after some years and they need shot movies and stuff like web series for entertainment. This is the emerging market.
