Vijay Devarakondas Geeta Govindam was leaked on the social media but it became a success. First, it was Attarintiki Daredi which was leaked and it became a hit and Trivikram was very happy for that movie with Pawan Kalyan.
Now NTRs Aravinda Sametha was also leaked on the web. NTR was unhappy and sceptical about the matter. But Trivikram is sure that the movie is going to be a hit.
Now the latest movie of Vijay Devara Kond a the trendsetter of Telangana was leaked and Vijay is also unhappy about this. But the leaks are not affecting the industry at all. If the storyline is strong the leaks will actually promote the movie.
The trailer and poster launch including the music launch is nothing but a kind of leakage in advance on an official basis. The trend is that someone from the unit is either copying on mobile or taking the feed in some format and is putting the same on the social media. That is being termed as the leakage.
People in the industry say that it is being done wantonly by the film production unit itself to get some publicity in advance indirectly and blaming it on others and branding it a leakage.
The whole idea is to see that people talk about the movie in one form or the other. That the movie should get some initial push before it gets released. NowTaxiwala is the latest and it is adding some mileage to Geetagovindam also.
Lets hope this leak will also benefit Vijay and the producers of Taxiwala where the hero is seen as a rowdy without a shirt.