At least 1,100 postcards with a small message and tagline ‘Badbu (stink) Gujarat Ki’ were sent to state tourism’s brand ambassador and Bollywood icon Amitabh Bachchan by Dalits as part of a campaign to highlight “atrocities” against them in the home state of Prime Minister Narendra Modi.
The punchline of the campaign is a parody of the Tourism Department’s famous television advertisement “Khushbu Gujarat Ki (scent of Gujarat)” featuring the megastar.The campaign kicked off from Kalol town in Gandhinagar district.
‘Una Dalit Atyachar Ladat Samiti’ convener Jignesh Mevani claimed that hundreds of carcasses of cows are rotting in the state and Dalits want Mr Bachchan to come and “enjoy the stench of Gujarat”.
The unique protest was conceptualised by ‘Una Dalit Atyachar Ladat Samiti’ and ‘Rashtriya Dalit Adhikar Manch’ against the backdrop of flogging of Dalits for allegedly skinning a dead cow.
At least 1,100 such postcards were sent to the residential address of Bachchan in Mumbai. The dalits stopped removing the dead bodies of cows as they were being beating up for skinning the animals from time to time.
