Stressing the importance of credibility in journalism, Vice President M Venkaiah Naidu said that the media has to avoid sensationalism.
“Information with confirmation is more than ammunition. Any content that offends the sensibilities of the people is a matter of concern and self-regulation is the best way to address such a problem,” he said in his address at the 14th Shailikaar Prabhakar Samman ceremony.
The award that was instituted in memory of well-known Hindi writer, journalist and freedom fighter Kanhaiya Lal Misra Prabhakar has been bestowed upon Anuradha Prasad this year.
Recalling the pioneering role of journalism in freeing India from colonial rule and subsequently in strengthening democracy in Independent India, Naidu said that a vibrant electronic and print media were continuing to play an important role in moulding public opinion.