Dil Raju the mega-producer and distributor is looking at a three-hundred crore market for his Sankranthi season. Vaarisu, Veeraiah, and Veera Simha are the three films getting released for this New year and Sankranthi season.
As both Chinrajeevi and Balakrishna films are mass entertainers, the distributors and exhibitors would bet big on both these projects and then think of Vaarisu.
Dil Raju has already sold out Vaarisu in Tamilandau for a profit and he would not bother about it . The word of mouth will be crucial for these films. Vijay’s Varisu will take off to a great start in Tamil and the performance in Telugu depends on the result of the straight Telugu films.
Vaarisu the movie named Varasudu in Telugu is a family entertainer and is the next film of Vamshi Paidipally after Maharshi and would take the advantage of the family crowds. The total bet on the Sankranthi 2023 releases would touch Rs 300 crores in total.
Mythri Movies and Dil Raju are the main players of the three movies scheduled for Sankranthi this time. Mythri has started a distribution office of their own and in future, they may not come to Dil Raju for the Nizam release.
Now Mythri Movie Makers are busy with Pushpa two and they have made tonnes of money in Pushpa one. We can say this Sankranthi the bulls Chiru and Balaiah are in the race.
Vijay is going to follow them in the gap. If one of them fails then the market will look at Vijay Vaarisu. Vamsi Paidipally is the director. The movie designed for Mahesh got delayed and went to Vijay.