It looks like by December there will be no film releases this year. There is no clarity on the opening of theatres and people are still worried about Corona.
50 percent occupancy is not at all a viable proposition for the theatre owners. The shootings have started in a small way. Chiranjeevi, Allu Arjun, and Mahesh are getting ready to shoot.
Day in and day out new movies are being planned. There are more than a dozen movies in cans and they will get released for Sankranthi 2021.
If the movies get released in theatres, then there will be no regular feed for the OTT platforms.
That is the reason Allu Aravind has roped in Jupally Ram from the My Home constructions group to invest with Aha. My Home group has already purchased TV9 channel and that is the entry point into the media.
Now they are partners with Geeta Arts in Aha the OTT platform. Big stars like Samanatha, Vijay Devarkonda are doing talks shows for Aha. Big directors like Krish, Vamsi Paidiplayy, Harish Shankar and others are working for Aha.
So both OTT platforms and Cinema theatres will give a lot of entertainment to the people of Andhra Pradesh and Telangana. The industry is going to look up from next year.
Most of the festivals will have releases of movies.
