Daggubati family has opted for OTT release and they have earned around 150 crores for selling the digital rights. Later they can earn with the theatre release also.
Now they are out of the red in this Corona second wave period. As people belonging to the Suresh productions have taken this route, others will also follow the same.
Naarappa of Venkatesh, Drishyam 2 of Venkatesh and Virataparvam of Rana Dagguabati have been sold for Rs 150 crore on the OTT platform, to begin with.
This is safe for the producers and they are out of the red. The exhibitors in fact have requested the products not to go for OTT. But Suresh productions themselves also have theatres.
They know that it is not worth waiting for the theatres as the third wave of Corona is being predicted. It will take some more time for the theatres to get opened.
They want the Government to allow the owners to sell snacks and drinks at a higher price and also collect the parking fee in the multiplexes. The Government is yet to decide on this matter.
